Crafting Algorithm-Fueled Storytelling That Excites Your Audience Into Action!
- We are the Smart Team — a healthy mix of tech-savvy and communication-savvy Gen Z who understand Artificial Intelligence (AI) and how to use it to connect to the audience of the digital and social media age.
- Because the Smart Team understands this new technology, our young, tech-savvy, and communication-strong Gen Zers use it to advise your company and elevate your marketing and PR campaigns.
- We’re young, plugged in, and always ready. Are you? Come — let us show you what AI can do for your business.
Stories That Move People — Powered by Algorithms!
What happens when top tech minds team up with digital-native communicators? Well, you get precision: a handpicked audience and stories that inspire them to act. That’s what we offer: algorithm-fueled storytelling.
We First Analyze Your Audience’s Digital Footprint Before Crafting Stories That Excite Them
Explore our range of AI-driven services designed to tell compelling and effective stories.
AI Consultation
Our expert consultations help you seamlessly incorporate AI into your operations.
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AI Readiness Assessment: Discover where and how AI can elevate your operations.
Tool & Platform Selection: Get expert advice on choosing the right AI tools for your needs.
Automation Planning: Identify and streamline repetitive tasks using AI-powered automation.
AI Training & Upskilling: Empower your team with practical, hands-on AI knowledge.
Ethical AI Guidance: Implement AI responsibly and avoid risks.
AI-Driven PR Campaigns and Marketing
We combine data-driven insights to deliver AI-enhanced campaigns.
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Audience Analysis & Segmentation: We use cutting-edge technologies to analyze and segment your audience for maximum impact in your PR and marketing efforts.
Content Creation & Personalization: With full understanding of your audience, we help you generate relatable press releases, blog posts, captions, and ad copy optimized for engagement.
Predictive Campaign Planning: Helping you stay ahead of the curve, we use AI insights to forecast campaign performance and refine strategies in advance.
Influencer & Media Matching: We thoroughly analyze influencers and media outlets to find the ones that best align with your target audience and business goals.
Sentiment & Trend Analysis: Using bespoke technologies, we monitor audience sentiment and emerging trends in real-time to adapt campaigns quickly.
A/B Testing and Optimization: Automate the testing of campaign variations to discover what resonates best with your audience.
AI Insights and Data Analytics
To scale, we help you make sense of your data using our AI-powered tools to uncovered hidden but vital data.
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Data Management: Organizing and preserving data can be a daunting task. We help you not only manage your data but also derive insights from it to power your business growth.
Business Intelligence (BI) & Visualization: We help businesses turn complex data into clear, actionable insights. Our BI and visualization services are designed to empower leaders with real-time dashboards, interactive reports, and data-driven decision-making tools.
AI-Powered Reporting & Automation: Through AI-driven reporting and automation, we help your business save time, reduce manual work, and unlock faster, more reliable insights.
AI Training
Comprehensive training designed to equip your team with essential AI skills.
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AI Fundamentals for Business Leaders: We empower key decision-makers in your firm with a solid understanding of AI and show them how to apply these technologies in strategic decision-making.
Custom AI Workshops: Whether you’re just getting started with AI or looking to apply it more effectively in your operations, our Custom AI Workshops are tailored, hands-on training sessions designed to meet the unique needs of your business, team, and industry.
Prompt Engineering for Business Users: Our comprehensive class on prompt engineering will equip your team with the essential skills to effectively use tools like ChatGPT, Claude, or Gemini for maximum productivity.
AI Ethics & Governance Training: Through our robust training programs, we help your team understand responsible AI use, bias detection, compliance, and data privacy best practices, through both in-person and virtual sessions.
AI in Workflow Automation: We’ll help your team learn how to automate repetitive tasks like data entry, email marketing campaigns, and social media scheduling, using low-code or no-code AI tools (Zapier, Make, Buffer, etc.).
Custom AI Tools
We develop AI tools tailored to streamline your workflows and maximize output.
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As part of our growing services, our team of AI specialists is working on building WorkSmart-01, our flagship AI Agent Development & Automation Solution.
This will be a fully operational service designed to create customized AI agents and automation tools specifically tailored to your business needs.
How It Works: Send us the strenuous tasks you want to automate, and we’ll help you build a customized AI tool that solves your problem.
We’re launching soon — be the first to try it! Send us your problem today.
SmartEdge Academy
At our Academy program, we help students and individuals:
AI-Powered Exam Preparation
Using our advanced AI model, we analyze academic materials—from university lecture notes and past questions to WAEC, NECO, and JAMB—helping you identify key topics and focus areas that are likely to appear in exams.
Simplified Learning of Complex Subjects
Learning should be fun and easy—and that’s exactly what we deliver with our model, which helps break down tough concepts into simple, digestible lessons designed so that every student, no matter their current level, can understand and master them.
AI Skills for the Future
In addition to helping you ace your examinations, we offer students—through our SmartEdge Academy program—the essential AI skills that will prepare them for future careers in any field.
Mentorship and Career Guidance
Too often, after acquiring valuable technical skills, students are left uncertain about how to break into industries that value their expertise. Our mentorship program supports them by connecting cohorts to internships and job opportunities, providing a clear and well-defined career path.
Meet the Smart Team Behind Algorithm-focused Storytelling
The Work Smart team are tech minds that teams up with digital-native communicators to delivers stories that move people
We Are Work Smart:
Tech-savvy, communication-strong Gen Z who truly understand today’s digital and social audience.
And We Offer:
- AI Consultation
- AI-Driven PR Campaigns and Marketing
- AI Insights and Data Analytics
- AI Training
- Custom AI Tools
